Approx. 31,000 people visited the event to gain insights on latest trends in higher education & available university programs
April 21, 2014
The 26th edition of the Gulf Education and Training Exhibition (GETEX), which was inaugurated by H.H. Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Culture, Youth and Community Development, successfully concluded recently, drawing around 31,000 visitors during its three-day run. The event welcomed several eminent guests and dignitaries, including H.E. Humaid Mohammed Al Qutami, UAE Minister of Education; Dr. Saeed Al Hassani, Undersecretary of the Ministry of Higher Education and Scientific Research; Dr. Abdulla Al Karam, Director-General and Chairman of the Board of Directors, Knowledge and Human Development Authority (KHDA); and H.E. Tan Sri Muhyiddin Bin Yassin, Malaysian Deputy Prime Minister and Minister of Education.
Exhibitors at the show commended the importance of the event for the education and training sector of the region. They acknowledged the exhibition’s unique platform which allows education services providers to interact with prospective students, and their parents, from the UAE and the wider Middle Eastern region, and inform them about the latest trends within the global education sector. Moving forward, GETEX is scheduled to return in 2015 with an improved format, to offer both exhibitors and visitors even better marketing and promotional benefits.
Anselm Godinho, Managing Director, International Conferences and Exhibitions (IC&E), the organizing company of GETEX, said: “We are extremely delighted to conclude another successful edition of GETEX. This year, we surpassed all expectations and received an overwhelmingly positive response from our exhibitors as well as our visitors at large. The success of the exhibition has once again made us realise the strategic importance of GETEX and its effectiveness in bringing global educational providers on a common platform with potential students. This year’s immensely fruitful event has fuelled our motivation to return next year with improved features and offerings.”
Commenting on their participation at the show, Stephen Socks, Marketing Manager, Middlesex University Dubai, said: “GETEX is a very critical and indispensable component of our marketing strategy for kicking off our campaign until September. Our participation helps us reach our targets of enrolling potential students into our programmes. The exhibition also provides us with a quality platform to showcase our admissions office and provide students the opportunity to enroll in one of our university programs on the spot.”
“GETEX 2014 is a great opportunity for us to promote our centre under the ‘Education Malaysia’ umbrella and in turn, raise awareness about Malaysia’s rich culture and its top grade education landscape to the rest of the world. Our main objective is to showcase our offerings to the myriad of Arab nationals living here and attract them to study in Malaysia, experiencing a new lifestyle and a great education program”, remarked Marliza Zorakin Malek, Managing Director, My Aspiration.
Mouza Ibrahim Al Dhaheri, Manager of Student Recruitment at United Arab Emirates University, added: “The exhibition was very good in terms of quality visitors and timings during the day, which helped us meet a significant level of potential students, specifically potential post-graduate candidates seeking our programs. The organization of the event was also exceptionally good with the organisers being very cooperative and helping us with whatever we needed.”
“GETEX 2014 has been a very exciting and productive experience for us in helping us showcase our new campus, which is expected to be finished in 2015 and one that will be the largest education institute in the UAE. Throughout the show, we were able to establish contacts with candidates from different countries, such as China, Russia, Pakistan, Nigeria and Tanzania and give them the opportunity to register with our university for the next semester in September,” concluded Mariam Shaikh, Vice President, Student Recruitment & Admissions, Amity University Dubai.
More than 350 educational institutions from India, Australia, USA, Canada, UK, Malaysia, Turkey, Lebanon, Ireland, and other parts of the world showcased over 2,500 academic, training and vocational courses to an approximate 31,000 visitors. The exhibition comprehensively focused on four key segments – General Education, Higher Education, Vocational & Occupational Training, and Professional Development, aligning comprehensively with the region’s booming education sector and the government’s ambitious plans for education reform in the UAE.